Imedi

“Fast, reliable, diverse”—this is how Imedi TV can be described. Its goal is to broadcast across the entire territory of Georgia and create content that appeals to a broad audience, while continuously developing that content and maintaining high quality. The station strives to always take the public’s preferences into account.

Among Imedi’s achievements is its exclusive broadcast of the 2004 Olympic Games in Georgia. The channel also launched the series Shua Kalakshi (“In the Middle of the City”), produced by Davit Gogichaishvili. The show became a favorite among Georgian viewers; although it ended years ago, audiences still eagerly await reruns on Imedi today. This success is largely due to the cast—including Irakli, Dato, Lasha, the Ghlonti sisters, Sandro, and others—whose catchphrases and mannerisms were frequently adopted by the public in everyday humor.

The channel also airs Kronika (“Chronicle”), a popular news program broadcast every hour, keeping viewers updated on domestic and international news, politics, weather forecasts, and more.

Imedi TV was founded in 2001 and was led until 2008 by Badri Patarkatsishvili, the founder of the “i-Media” holding company; broadcasting began on March 15, 2003.